Effective Business Strategies to Win the Competition

Business Development

Nike product origin and its Features

Nike is an American based company that highly recognized worldwide due to their high-quality sports product and many other accessories. Nike products are currently manufactured in a wide variety of colors and styles all around the globe. They are the perfect selection for most professional and famous athletes across the world as well as common daily individuals who intend to make a statement fashion. Nike sneakers are mostly available at any store worldwide that sells diverse footwear.

Currently, Nike Company has employed over 30,000 workers all over the world and additionally it is designing sports clothes and equipment besides footwear. Recently the company was under a thorough inspection regarding the human rights issues and unconducive working condition. It is also estimated that the company made net income nearly $1.9 billion in 2008 

The History of Nike Shoe Company

 Nike is a name which derived from Greek which means Goddess of Victory was founded in the year 1964 by Philip Knight the track athlete and Bill Bowerman of the University of Oregon. Nike was a brainchild of the coach from Oregon University who named as Bill Bowerman. He got a support from Phil Knight is the founder of NIKE Inc. and one of the athletes associate. Both of these partners collaborated their ideas and they establish Nike Company.

 Before then, it was identified by the title Blue-Ribbon-Sport. But today, Nike has remained the ideal option for most athletes all around the globe. As the matter of fact the top ranking current sportsmen, be it in football, soccer, basketball or any other sports prefer Nike shoe than any other footwear brand.

 Probably, the popular swoosh logo is among the most well-known company logo and widely seen displayed all over the world. The original Nike logo was designed back in 1971 by the student who was studying graphic and design at University of Portland State.

This student by the name of Carolyn Davidson was paid $35 for this popular swoosh design. But according to some sources, Carolyn was given a diamond engagement ring with a Nike logo by the co-founder of Nike Company who goes by the name Phil Knight. The interesting fact is that Knight was not impressed with Carolyn’s work. He quotes that he doesn’t like it but it will glow on him.

Nike Footwear Features

Nike footwear comes with many features that make it exceptional from other brands of footwear. Some of these features include:

    Nike footwear gives a perfect flexibility; it is a fact to quote that Nike shoes are an unmatchable product.

    Nike shoes offer a stable support; Nike footwear is designed with solid rubber and a herringbone that adds more support and comfort to the wearer.

    Nike shoes are durable and lightweight; besides giving a stable support, comfort, and flexibility, Nike shoes are typically lightweight. If you purchase a pair of Nike footwear for specific sports purpose, there is a guarantee of durability benefits.

    Nike footwear protects the feet from injury possibilities; this is among the reason Nike footwear has developed in popularity. Nike shoes are designed with remarkable features that protect the foot during sports. It absolutely reduces the probabilities of terrible injuries.

Varieties of Nike footwear models

Every sports shoe has particular styles and design. This is due to a different requirement from a different type of sports. Therefore, whenever you are in the market shopping for Nike footwear, make sure you choose a perfect model which is appropriate for specific sports. There are also Nike footwear particularly for running and walking activities. 

Most people buy Nike footwear even if they don’t participate in any sports activity. They just use them in their mutual dally activities. It is simply because it comes with numerous benefits. Thus, they are considered the best choice for both genders including most kid’s outfits.

When Nike started its operation, it was the acting distributor of Onitsuka Tiger, the Japanese-Shoe-Maker and since then it’s been the leading manufacturer of the best quality products worldwide. Here are some of the best the products and their feature:

The Latest Nike divers Stocks

At West Brothers only comprise the latest Nike style shoes and clothing such as Nike-Air-Max 90, polo, tees, jackets, hats, bags, shorts and socks. It has made them trendiest outfit destination in Australia. You can also look nice and fresh in Nike Cortex, which as brings the world recognized Nike brands from a running track to a street. Nothing gets any better compared to Nike, so you should check out their massive range of the Nike footwear as well as Nike clothing available variety for men, women, and kids.

Women’s Nike-Air-Max

Whenever the product’s name is mentioned, definitely that refers to quality items. For instance, the quality of Nike-Air-Max shoe for women is more than just a sneaker, since they show absolute fashion statement. Regardless of your choice, whether an Ultra essential Nike-Air-Max 90 or a Visible Air through the midsole, you are having a durable sneaker that appears great as it always does.

Nike Swoosh Sneakers

In the history of the most popular sneakers, there is no other compared to Nike Swoosh. These sneakers represent themselves symbolically and in plenty at West Brothers Stores. From an Air-Max LTD range to the importance, West Brothers online stores are equipped with a wide range of colors and styles.

In addition, there is BW, Cortex, and divers’ gang full of the entire best products. These are sneakers that will absolutely blow your mind, all you to do is to just head down to the West Brothers stores and try several pairs and choose the ideal that suits you.


You can as well receive the item at your comfort zone, simply check out West Brothers online stores and make your order. You can a fresh brand look that you deserve through Nike products, so just visit West Brothers in or the hottest Australia fresh range of Nike clothing and footwear.  Shouldn’t be bothered about you shopping can reach since Fast-Express-Shipping is available all over Australia.


Effective Business Strategies to Win the Competition


Providing Solutions is the Key to Your Success in Business

Your customers are not really after the brand you sell. They are actually looking at your product or service if it will solve the problem that they have. You shouldn’t tell your customers about the benefits that your product or service can bring but tell them how it will provide solutions to their specific needs or issues. You should explain to your customers in a straightforward way why and how your product or service can help them attain the goal that they envision. In making your products, you should know your specific target market. You should make products or provide services that will help in making the lives of your customers easier. 

You Should Optimize the Price of your Products

Lowering the price of your product will not necessarily lead to a lot of sales. This case greatly applies to Premium brand products. When you sell premium brand products, your customers are usually not value-driven. And lowering your price will affect negatively your brand. There are ways to optimize your price if you are selling premium brand products. One way is to provide your customer who is conscious of quality a unique benefit that your rivals cannot give. If the customers that you have are value-driven, it would be great to lower the price of the products you sell as a strategy. You will entice new customers and may buy other products you sell in your store. Context also plays a vital role in pricing. The easiest way to sell a pair of shoes that costs $500 is to display it in your shop next to a $1000 worth of a pair of shoes.

Hire the Most Friendly Sales Staff that You Can Find

Hiring a friendly sales staff is so important in your business. Find someone who can sincerely emphasize to the customers and can provide the most viable solutions. Prospective customers are most likely to buy the product you sell if they are facing a pleasant, cheerful, and friendly sales staff. Hire the most friendly sales staff that you can find in order to attract more customers to buy your products. Be meticulous in screening the sales staff that you hire. Be sure that they are genuinely outgoing, cheerful, and friendly. Hire people that have a positive outlook in life. Provide training that will make your sales staff consistent in their approach in making the customers feel that they are a priority. It is important that your sales staff make your customers comfortable and at ease. 

Serve Your Customers Longer if NeededWhen your store is getting a lot of customers near the closing time, it would be best to close your store an hour more late than usual. This may create complaints from your staff. The solution is to be creative in rotating the schedule of your sales staff. Observe when your store becomes the busiest during the days of the week and schedule your staff accordingly. Reduce the number of sales staff during hours when there are fewer customers coming to the store to save in the cost of manpower. 

Giving your Customers Vouchers will Make Them Happy

You can make your customers loyal to you if you give them vouchers out of their purchases to redeem on the services and products that you offer. If they already like what you offer to them they will love you even more for doing this. It is really a great opportunity for you in using this strategy because you are guaranteed that they will be coming back because they will not waste the freebies that you are giving them. When they go back to your store they may purchase other items that you offer. If you are an online business store, you can strategically coincide with the time of giving out the freebie with the special sale that you may offer. Customers who are happy with the freebies or vouchers that you offer may give out testimonials in social media which will make your business more popular.

Give Support to the Local Community

One of the best ways that you can support your local community is to sponsor a sports team of children. You can also give out deep discounts to senior citizens. These are examples of how you can support your local community. When you do this strategy you make your brand have a good reputation and make more customers in the process. The support that you give to the local community should fit the kind of business that you have or in accordance with your brand or the product and service that you offer.

Capitalize on What Social Media Can Do

You should use the social media to build a stronger relationship with your customers. When you use social media, be sincere in reaching out to your customers. Set up your brand with a personality with every post or update that you make. This strategy has some risks involved but if you do it properly you will benefit from it immensely. In using the social media, the tone of the voice should align pretty well with the identity of your brand. Give information using social media that will help your customers. Make use of the social media to also entertain your customers.

Specialize in One Niche where You are Good at

It would be best if you specialize in only one field and be known for it. It would be easier for your product or service to be recognized by people if you specialize in it. The prospective customers will think that you are gearing towards producing high-quality product or service because you specialize in it. Focus all your resources and energy in trying to perfect the product or service that you offer. Now, we have learned that specializing in one product or service would give us more success in business. The product or service that you should specialize with is something which you excel in and passionately love to do.



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